ANA HINESTROSA

I’m a Product Designer based in Barcelona, Spain, passionate about simplifying complex problems and creating intuitive, accessible experiences. Driven by curiosity, I love crafting designs that are not only meaningful and user-centric but also visually compelling.

In my free time you’ll find me with my dog Kala, the best dog out there.

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my work

Favorite song at the moment!

EYECUE

EYECUE is an AI-Powered Content and Consumer insights platform. EYECUE’s clients include L’Oréal, YSL Beauty, Estée Lauder, Kiehl’s, Save the Children, Flamingo and more.

CAMPAIGN CREATION

A feature that simplifies the journey for global marketing teams to track how their campaign assets are adapted and used by local markets, providing real-time visibility into global and local campaign performane.

UX Design
UI Design

POST SET CREATION

A feature to help marketing teams track key industry conversations and trends. This feature empowers users to group and compare sets of posts, surfacing actionable insights and performance metrics.

UX Design UI Design

WEBSITE REDESIGN

Redesign of Eyecue’s website, enhancing layout, navigation, and the user journey to better meet audience needs, resulting in a more streamlined and engaging digital experience.

WEB DESIGN
UX/UI DESIGN

DESIGN SYSTEM

A cohesive system from the ground up and a clear labeling system for project status and ownership.

DESIGN SYSTEM
UX/UI DESIGN

OTHER WORK

Other projects I’ve worked on. Or things I do for fun.

TOUCHLAND x SMILEY®

Social media campaign creation for Touchland in partnership with Smiley®.

ART DIRECTION PHOTOGRAPHY

EDITING

POSTER DESIGN

Event design poster.

GRAPHIC DESIGN

FILM PHOTOGRAPHY

Photos I’ve been taking of the places I’ve been and the people I love.

PHOTOGRAPHY